Deborah Corn from PrintMediaCentre‘s podcast with Shoshana Burgett, founder of colorkarma, to discuss how the human brain’s work with some scientific guidance for engaging print customers through their their brains to successfully captivate them into hearing more and buying more.
Shoshana Burgett is a thought leader and industry consultant with over two decades of experience in color management, on-demand printing, manufacturing, and personalization. Shoshana has been at the forefront of personalized production and omnichannel communications serving as a senior executive at X-Rite, Pantone, and Xerox. She draws together creative, design thinking, development, lean manufacturing, and marketing to help businesses streamline their product launches and innovate. She regularly speaks at industry events and has been featured in HOW, WhichPLM, Quality Digest, Beauty Packaging, Packaging Digest, Printing Impressions, and What they think.