Deborah Corn from PrintMediaCentre‘s podcast with Shoshana Burgett, founder of colorkarma, to discuss how the human brain’s work with some scientific guidance for engaging print customers through their their brains to successfully captivate them into hearing more and buying more.
Shoshana Burgett is a thought leader and industry consultant with over two decades of experience in color management, on-demand printing, manufacturing, and personalization. Shoshana has been at the forefront of personalized production and omnichannel communications serving as a senior executive at X-Rite, Pantone, and Xerox. She draws together creative, design thinking, development, lean manufacturing, and marketing to help businesses streamline their product launches and innovate. She regularly speaks at industry events and has been featured in HOW, WhichPLM, Quality Digest, Beauty Packaging, Packaging Digest, Printing Impressions, and What they think.
I read a lot of packaging trend reports and commentary. One thing is clear – many different packaging trends are happening at the moment – it all depends on what market and industry you find you find yourself.
I come from a printing background, developed over time after graduation, where I was skilled in both design and PostScript — the language that produced digital designs on printers. It was the ’90s, where digital printing was in its infancy.
Stumped on what to get, that creative someone, for the holidays? Let us help. We have ten colorful, fun and inexpensive ideas for designers, marketers, photographers and more. As they say, fun for the whole family too.