Printerverse Podcast – Rebranding for Brands

I read a lot of packaging trend reports and commentary. One thing is clear – many different packaging trends are happening at the moment – it all depends on what market and industry you find you find yourself.

I come from a printing background, developed over time after graduation, where I was skilled in both design and PostScript — the language that produced digital designs on printers. It was the ’90s, where digital printing was in its infancy.

Learn what factors can alter your color vision and perception of color, how to avoid them to make better decisions and approve designs faster.

Adding USPS Informed Delivery into direct mail campaigns can improve customer engagement, open rates and more. Learn how to design an Informed Delivery campaign

Red and blue don’t make violet. Red, green and blue make white, and the way we teach color needs to support the technology and world we live in. One of RGB and CMYK.

Stumped on what to get, that creative someone, for the holidays? Let us help. We have ten colorful, fun and inexpensive ideas for designers, marketers, photographers and more. As they say, fun for the whole family too.

I do a lot of branding work with clients and talking about color can be tricky. It’s important to get it right – from the brand logo to the product color to the packaging.

I had the chance to catch up with Mike Scrutton, from Adobe, in Dallas at PRINTING United to discuss Adobe’s Textile Designer Photoshop plug-in and how it helps textile, pattern and apparel designers.

Adobe’s Mike Scrutton discusses Design to Print. This Photoshop plug-in helps creatives design, visualize and sell their designs, easily, with no inventory.

A recent visit to Sephora gave me an opportunity to get a male employee’s perspectives on packaging. It may surprise you.

Color reference guides are an essential tool for designers but how did Pantone, Munsell, and CSI get started?

Everyone has access to design tools; that doesn’t make everyone a smart designer. Creatives need to learn today’s technology to make themselves more valuable.

Red has a strong, forceful impact on our brain and emotions, but why and how does one produce this the poisonous red.

One of 100 Summit celebrates packing design. This year’s winner focused on sustainability, personalization and innovation

Ketty Pillet, VP of Marketing at Gerber Technology, discusses their Innovation Center in Manhattan, where designers and brands get live demos of their micro-factory.