Why does the color look different in a store then at home? Understanding color perception helps designers minimize color change.
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Color
Companies are continually streamlining. The coronavirus has required some operations to digitize and change quickly. We are now at the cusp of the automated and digitized supply chain, design to shelf.
Learn how dyeing eggs can teach you about common design to production issues.
With new information each day about COVID-19, it is time for designers to help life-science tell their story, and make a difference using visual storytelling.
With new information each day about COVID-19, it is time for designers to help life-science tell their story, and make a difference using visual storytelling.
10 things a designer should ask their printer before starting a project – colors, paper, proofing, finishing, services and more.
Red has a strong, forceful impact on our brain and emotions, but why and how does one produce this the poisonous red.
Everyone has access to design tools; that doesn’t make everyone a smart designer. Creatives need to learn today’s technology to make themselves more valuable.
Color reference guides are an essential tool for designers but how did Pantone, Munsell, and CSI get started?
I do a lot of branding work with clients and talking about color can be tricky. It’s important to get it right – from the brand logo to the product color to the packaging.