Colorblind Clients

Lesson: Everyone does not see color the same way and some don't see color at all.

I was heading to the 3rd meeting regarding a client’s logo design. We were stuck on color. The logo, a motorcycle, was a red meant to match the actual client’s motorbike. At least that was the intention. It seems like an easy enough request. However, we went through color palette after color palette; the client was declaring “too blue, too orange, too dark, too pink…” There was not a single red that he would agree was the exact hue. We could not discover a color that existed in his head. Making it more difficult; evaluating or measuring the color of the actual bike was not an option.

We went back and forth, on and on, until I insisted that screens are not the way to proof and approve the color. I shared three color palettes, with printouts, during our second meeting. Now at meeting number three, and another round of palettes, I brought along my Pantone book. Holding colors at arm’s length, in natural light, I pushed the client to look at the colors. As we began discussing, it became apparent; he did not see the color he desired. As the conversation continued, he divulges that he was color blind.

Now, when color does not align quickly, I look for clues or bring something along to see that they can identify the colors.

Related Posts

Registration Popup

At colorkarma, you will gain access to the latest industry advice, news, articles, calendars, and more.

Enhance your skills  designing for production.

Join the Fam!

Already registered? Please

Knowledge is power
Unshackle your creativity