Author: Shoshana Burgett, Pink Elephant Productions
I read a lot of packaging trend reports and commentary. One thing is clear – many different packaging trends are happening at the moment – it all depends on the market and industry. What may work for health and beauty does not necessarily work for wine or clothing. The reason is simple. Shopping experiences are complex and retailers have begun to update their in-store experiences to engage consumers’ better.
Here are a few packaging trends across various markets and why each is unique.