Illuminates

Author: Shoshana Burgett,

We share why colors shift under different types of lighting conditions— discussing the different types of lighting and why it varies across industries and brands.

MANAGING YOUR MATERIALS UNDER DIFFERENT LIGHTING CONDITIONS

We talk with Ryan Stanley, Global Colorist, Materials, and Color Innovation for PVH on how brands and designers use lighting to evaluate their color standards. We share the basic science of color vision, and why colors shift under different types of lighting conditions— discussing the different types of lighting and why it varies across industries and brands. We also share some hints and tips on how apparel and footwear designers can leverage lighting to work faster, smarter, and apply the science of illumination and metamerism to their next design.

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