Lindsey Carnett, CEO and President of the Los Angeles and New York-based PR Agency, Will Discuss: PR Playbook–Managing the Message in Uncertain Times.
Lindsey Carnett, CEO and President of bicoastal, award-winning public relations firm Marketing Maven, will lead a webinar entitled PR Playbook—Managing the Message in Uncertain Times for the Public Relations Society of America (PRSA) Gold Coast Chapter.
The webinar will be held on Wednesday, June 24, 8:15 AM to 9:30 AM PDT. Please register here: https://www.eventbrite.com/e/pr-playbook-managing-the-message-in-uncertain-times-tickets-109231083110
Given the changing media landscape and PR landmines brought on by COVID-19, this webinar will offer sound advice highlighting the silver lining tied to the following:
- Keeping Clients Relevant Without Being Opportunistic
- Communicating with media who are experiencing shelter at home or furlough situations
- Advising on digital communications during key media moments including social media and influencers
- New marketing tactics including webinars and virtual conferences
- Impact in terms of share of voice, sentiment, mentions and conversions
“As marketing and public relations professionals, we know that there is no business as usual for our profession with the COVID-19 pandemic,” said Lauren Bianchi Klemann, president of PRSA Gold Coast Chapter. “Our PRSA chapter is proud to partner with award-winning Marketing Maven CEO and president, Lindsey Carnett, in offering a live online webinar to provide tangible insight on how to manage the message in today’s reality, find opportunities to help clients adjust, and communicate with media whose circumstances have also changed.”
Now in its eleventh year, Marketing Maven serves both domestic and international clients with offices in New York City and Los Angeles. In 2018 and 2017, Maven was on the Inc. 5000 List of Fastest Growing Companies in America and in 2016 named one of Entrepreneur 360’s Most Entrepreneurial Companies in America. Named a Top Woman in PR by PR News, Lindsey has appeared on numerous national media outlets including National Public Radio (NPR); USA Today, PRWeek, Forbes Woman and Telemundo as well as local ABC, NBC and CBS morning news programs. She teaches the social media content course and writes curriculum for Academy of Art University.
A graduate of the Goldman Sachs 10,000 Small Businesses program and current VISTAGE and Women Presidents’ Organization member, Carnett also serves as Professional Adviser to the Public Relations Student Society of America (PRSSA) at California Lutheran University. Previous Board roles include the National Association of Women Business Owners, Los Angeles (NAWBO-LA), the Electronic Retailing Association (ERA) and Women in Sports and Events (WISE) Los Angeles. Her business certifications include WBE, WOSB, 8(a), DBE, CPUC, Metro and WBENC.
About Marketing Maven
With offices in Los Angeles and New York, Marketing Maven is a full-service marketing and communications agency. With origins in direct response public relations, Marketing Maven has developed into a premier voice in brand strategy, social media, innovative media relations, event marketing, tradeshow support, Hispanic marketing and search engine optimization. Marketing Maven leads the industry in utilizing advanced metrics to measure their clients’ marketing reach and providing competitive analysis unparalleled in the industry. For additional information about Marketing Maven, visit https://www.MarketingMaven.com.
About PRSA California Gold Coast Chapter
PRSA California Gold Coast chapter serves a diverse community of professionals, empowering them to excel in effective, ethical and respectful communication on behalf of the organizations they represent and the constituencies they serve, and advance the careers of its members by providing: lifelong learning; vibrant, diverse and welcoming professional communities; recognition of capabilities and accomplishments; thought leadership, ethics and professional excellence; and professional relationship development.