Binding101 Unveils Major Website Overhaul
Upgrading Binding101.com to the Magento 2 e-commerce platform offers customers a stream-lined user experience and heightened security measures.
Binding101 unveiled a major update to Binding101.com giving customers the best user experience possible. The completely redesigned site — which specializes in supplies and equipment for binding, office, and print finishing — features a migrated e-commerce platform from Magento to Magento 2, the addition of thousands of new products, a new easy-to-navigate layout, and refreshed design.
“With these updates we offer our customers a better experience on a safer platform, great new products, and as always, the amazing expert customer service,” said Douglas Nash, President. “The new Binding101.com is the actualization of a commitment made to our customers and our employees to continue to invest in our foundation in order to support future growth.”
Migrating to the Magento 2 eCommerce platform owned by Adobe, gives Binding101.com major new features and enhancements including more than 30 security enhancements, better mobile experience, faster page loads, new one-page checkout, improved navigation, and new site search technology. The overhauled site also showcases improved product content, engaging graphics, more than 25,000 new bullet points, and thousands of new products.
“The overhauled Binding101.com ensures our customers’ information stays safe while making it easier for them to shop for the products they need,” said Jeff McRitchie, Vice President of E-commerce. “The new platform also allows us to quickly make adjustments like responding to consumer demands during the COVID-19 pandemic. We were able to promptly add a line of PPE and gather all of the work-from-home items in one, easy-to-find location.
July will usher in phase two of the Binding101.com overhaul — a new custom product builder.
“The custom product builder will allow customers to upload their artwork and design their own binding covers, ring binders, printed comb binding spines and other custom products,” said McRitchie. “This will make it much easier to order items that are printed/branded from Binding101.”
Binding101 is a leading dealer of a diverse line of office, print-finishing, graphic-arts, and presentation products and services. Binding101’s highly qualified team of professionals provide solutions to match any area of need for supplies and equipment in binding, laminating, paper handling, photo finishing, and custom imprinting services. For more information, visit https://www.binding101.com.
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