Multicultural Media & Correspondents Association Releases Poll Showing Public Overwhelmingly Wants Congress to Save Local and Multicultural Media
MMCA Urges Congress To Enact Annual Tax Credit Of Up To $200 To Offset Cost Of News Subscription.
The Multicultural Media & Correspondents Association (MMCA), today released national opinion survey results showing overwhelming public support for Congressional relief efforts to save diverse and local media impacted by COVID-19. The organization also issued a call to action that includes asking Congress to enact an annual tax credit of up to $200 to offset the cost of a subscription to local and multicultural media.
“The American people view reliable and readily accessible news and information as vital to their very existence. This is especially true for underserved communities who would otherwise be without a watch dog for government and corporate accountability and without awareness of the social, economic and political events controlling their lives,” said David Morgan, MMCA Co-Founder and President.
MMCA plans to leverage the survey findings to bolster the bipartisan effort on Capitol Hill to provide COVID-19 related advertising revenue and other relief to avert a death blow to already struggling diverse and local media outlets. However, they assert that for the many publishers desperately trying to stay afloat while continuing to provide critically needed COVID-19 related information to their communities, this is not nearly enough. MMCA is issuing a call to action for greater public support of local and multicultural media both through donations and by purchasing subscriptions. In addition, MMCA is asking Congress to incentivize these efforts by providing a $200 refundable tax credit to help offset the cost of a diverse or local news subscription.
“Global crises always change something forever. For newspapers, this crisis will accelerate the transition from print to digital. In digital, newspapers cannot develop sustainable businesses without at least half their revenue coming from readers via digital subscriptions. Readers must pay for digital news, the same way they pay for digital music, movies, gaming,” Said Juan Senor, President, Innovation Media Consulting.
Juan went on to say that “Only journalism will save journalism. Journalism worth paying for – local, relevant journalism. Factual journalism. Journalism published without fear or favor. Journalism that asks difficult questions. Journalism that holds power to account; gives a voice to the voiceless, and brings communities together in a common knowledge of their local truth and reality.”
Recognizing that there is no prescribed definition of what constitutes local or multicultural media, the MMCA is recommending that the definition includes any media outlet dedicated to covering newsworthy information that is relevant to communities within a specific geographic region or traditionally disadvantaged group.
MMCA is a nonpartisan/nonprofit organization leading a call to action to increase multicultural media ownership. In just its fourth year, MMCA has become a trusted convener and facilitator of thought leadership, resource and information sharing and strategic engagement between multicultural media stakeholders, tech and media decision-makers, policymakers and private entities committed to increasing the percentage of diverse media stakeholders and content. https://www.mmcadc.org; @mmcadc on all platforms.