Planet 13 Wins Coveted Clio Award for Brand Design Packaging for its Dreamland Chocolates
Cannabis Superstore Entertainment Complex and the World’s Largest Dispensary renowned for its in-store customer experience, premium service for web-shoppers and local deliveries, adds stellar product design to its list of achievements
Planet 13, a vertically integrated Las Vegas cannabis company known for its award-winning cannabis cultivation, production and dispensary operations, has received a Clio Cannabis Award in Brand Design for the packaging of its Dreamland Chocolates™ line of products.
“This is a great accomplishment for our company and also for the talented creative team who spent countless hours making our packaging for Dreamland Chocolates one-of-a-kind,” said Planet 13 Director of Sales and Marketing David Farris. “More than 6,000 photos were shot, with 200 photographs integrated to come up with the visuals used on the eight cannabis-infused chocolate packages that we introduced in July.”
Planet 13’s Dreamland Chocolates received a Clio Bronze Award in Brand Design in the Packaging Category during an awards ceremony held in Los Angeles.
Clio Cannabis is a joint venture with High Times that celebrates the creators at the forefront of cannabis marketing and communications. The awards were developed to raise the bar for creative work in a rapidly expanding CannaBusiness Industry.
Farris notes that the Dreamland Chocolates varieties were also designed “from the ground up,” based on customer insights the company received from some of the 400,000 people they served at the Planet 13 Las Vegas Cannabis Entertainment Complex over an eight-month period.
“We wanted to showcase these chocolates using real people and real props, while at the same time creating surreal and dream-like imagery on the packaging,” Farris said. “We’re honored and grateful that our team’s work was recognized for creating this truly unique packaging.”
The luxury chocolate infused with premium cannabis will be available in eight varieties, with an integrated theme along with a unique design on each package. Flavors include Cookies N’ Dream, Cool Mint, Crackling Crunch, Dark Chocolate With Pistachio ‘N’ Chili Powder, Decadent Dark, Mystical Milk, White Chocolate with Radiant Raspberry and Simply Salted Toffee. For more information, visit DreamlandChocolates.com.
Chosen as ‘Best Overall Nevada Dispensary’ (source: Leafly Dec.20,2018), Planet 13 customers are visiting and shopping online in huge numbers. Planet 13’s superstore alone accounts for close to nine percent of all dispensary sales statewide in Nevada. Planet 13 continues to expand its attractions in its massive 112,000 square foot facility to accommodate the growing demand with a Phase II build-out which includes a restaurant, café, events space and customer-facing production facility (see press kit for photos and videos).
About Planet 13
Planet 13 (http://www.planet13holdings.com) is a vertically integrated cannabis company based in Nevada, with award-winning cultivation, production and dispensary operations in Las Vegas – the entertainment capital of the world. Planet 13’s mission is to build a recognizable global brand known for world-class dispensary operations and a creator of innovative cannabis products. Planet 13’s common shares trade on the Canadian Securities Exchange (CSE) under the symbol PLTH and on the OTCQX under the symbol PLNHF.
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