Top 5 Creative Strategies To Make Your Brand Stand Out In 2020, According To Branding Agency Rating Platform
Studies show that 61% of people are more likely to buy from a company that delivers custom content including copy, design and campaigns true to their brand identity. Branding agency rating platform TopBrandingCompanies.com has identified five creative tactics that will increase branding effectiveness in a new report.
Research shows that 61% of customers are more inclined to buy from brands that deliver custom content including copy, design and campaigns true to their brand identity. Brands are looking to new tools and strategies to resonate with their targeted audience and establish effective communication with existing and prospective customers.
1. Concept and content personalization to build brand satisfaction
Customers embrace brands that make them feel uniquely valued. Brands should address a target audience individually by their name, acknowledge their unique identity, ask them questions, and talk to them in a way that makes the brand seem human.
2. Connect with brand influencers because they have the persuasion power to make or break a brand
People trust and follow influencers to inform their decisions about a brand or business because they are perceived as neutral market observers. Connecting with industry influencers increases exposure and engagement.
3. Upgrade the company logo, because unique expression is 2020’s biggest trend
Brand identity visuals are still the most important branding investment. They convey uniqueness and personality, which are highly appreciated brand traits in the marketplace.
4. Invest in corporate social responsibility
Corporate social responsibility is a strong concern among consumers. Open communication, social involvement, sustainable work ethics and societal support programs have become a relevant variable which brands are evaluated on.
5. Perfect social media positioning and strategy with personalization
72% of consumers will make a purchase from a brand if they follow that company on Twitter. Social media is an effective tool for building meaningful relationships with customers.
TopBrandingCompanies.com has ranked the top creative branding agencies to help businesses reach customers effectively and grow their audience:
1. Studio Red
Founded in California’s Silicon Valley in 1983, Studio Red is a product development consultancy located in Menlo Park. Studio Red solves product design problems in innovative, financially feasible ways that create powerful client brands and end-user excitement. It specializes in industrial, ergonomic, user experience and graphical user interface design, mechanical engineering, prototyping and low quantity production services.
2. Peterman Design Firm
Solutions-focused Peterman Design Firm partners with clients to create bold, impactful ideas that express efficiency and luxury. Planning and executing with innovation and integrity in mind, Peterman Design Firm has skills in graphic design, industrial design, branding, and engineering to develop visionary ideas into solutions that can be integrated in the real world.
3. Stone Soup Production Company Ltd.
Stone Soup is a borderless production company with a talented, resourceful group working together to collaborate and create on behalf of brands. Stone Soup produces provocative work in the areas of film, documentary and commercial productions. Working with a network of partners, it offers a complete service that ranges from initial conception, through to production, post-production, and distribution.
4. Spot On
Spot On was founded in 2012 with the goal of creating a digital marketing agency focused on driving business growth for clients. The team of highly trained professionals is made up of award-winning designers, content writers, and strategists. Spot On focuses on partnering with organizations in healthcare software, education software, and SaaS.
5. Incline Marketing Group
Incline Marketing Group services small to large size businesses throughout the United States. It operates in industries including healthcare, manufacturing, financial, product and services, in addition to others. Incline Marketing Group uses over 25 years of marketing and public relations experience to develop customized strategies for their clients to meet the business’ goals.
6. Blue Design Worldwide International Agency
10. Kellenfol Advertising S.L.
12. Maracaibo Media Group
13. Print City Design Studio
14. 701 Creative
15. The Custom Packaging
On TopBrandingCompanies.com businesses can find a full list of top branding agencies they can work with, ranked by their expertise, industry or location.
About Top Branding Companies:
TopBrandingCompanies.com, a B2B marketplace connecting businesses with branding specialists, ranks the best branding design agencies by expertise, industry and location.