X-Rite Partners With ON1 for Photographers: New Camera Profile Integration with ON1 Photo Raw 2020
X-Rite announces their partnership with ON1 software to integrate custom camera profiles utilizing either the X-Rite ColorChecker Classic or ColorChecker Digital SG target along with the X-Rite Camera Calibration software.
X-Rite, the world leader in color management, measurement and communication technologies, today announces their partnership with ON1 software to integrate custom camera profiles utilizing either the X-Rite ColorChecker Classic or ColorChecker Digital SG target along with the X-Rite Camera Calibration software.
ON1 is an open system giving photographers control over their photo organization, storage, editing, creative style, and how they purchase. While most mainstream software solutions restrict a creator’s organization and editing in closed systems, ON1 delivers an open system for complete control over storage, organization, editing, and method of purchase – never a subscription only model.
Amongst many great new features offered in ON1 Photo RAW 2020, taking advantage of custom camera profiles is now a key feature. ON1 customers can now get predictable, natural color results by creating custom profiles for their camera and lights. Photographers simply photograph an X-Rite target with their camera, import it into ON1 Photo RAW, then send it to the X-Rite Camera Profiler software to build a custom camera profile. They can then begin using this custom profile directly in ON1 Photo RAW 2020.
“We are extremely excited to be partnering with X-Rite, the leader in end-to-end color management solutions. By adding support for building custom camera profiles, we have closed the loop for complete color management from the camera to the screen to the printer. For our customers, it means predictable, consistent color when they use our software with X-Rite’s tools and targets,” says Craig Keudell, President and CEO.
About ColorChecker Camera Calibration Software
Color perfectionists the world over know the value of creating custom camera profiles with X-Rite’s free ColorChecker Camera Calibration software. Capture an image that includes either an X-Rite ColorChecker Classic or ColorChecker Digital SG target and import into the software. With a single click, a custom profile will be generated for use in the photographer’s favorite photo editing software. Camera profiles provide accurate color at capture based on specific lighting, camera and lens combination during any given shoot. This saves valuable time in edit.
“Professional and passionate photographers who are concerned about color perfection know that having a custom camera profile is essential for a successful and efficient creative workflow,” said Liz Quinlisk, X-Rite’s Global Business Unit Manager, Photo and Video. “We are thrilled to be partners with ON1 who clearly see the value of integrating this capability into their software so that their customers can get the best color possible.”
Founded in 1958, X-Rite Incorporated is a global leader in the science and technology of color and appearance. With Pantone, X-Rite employs more than 800 people in 11 countries. The company’s corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europeand Asia and service centers across Europe, the Middle East, Asia, and the Americas. X-Rite offers a full range of solutions used by manufacturers, retailers, printers, photographers, filmmakers and graphic design houses to achieve precise management and communication of color and appearance throughout their processes. X-Rite products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries.
About MAC Group:
33 years ago, MAC Group started as a boutique marketing, sales and distribution group focusing on professional photographers. As the industry has evolved, so has MAC Group with their expansion into filmmaking, video, mobile, content creation and audio. Today, MAC Group is one of the leading companies of their kind with world-renowned brands offering products and education that enhances the lives of passionate content creators at every experience level. For more information, visit: macgroupus.com
About XP Distribution
XP Distribution is Europe’s leading distributor of hardware, software, accessories and consumables into the digital imaging and graphics market. Distributing exclusively to the reseller channel, XP Distribution offers a range of internationally renowned brands, a multi-lingual account management team, a group of highly qualified technical support specialists and a distribution network servicing Europe, Middle East and Africa. The XP Distribution team has the experience, capability and drive to support your future business growth. For more information, visit: xpdistribution.com.