Untappd took the lessons from their first virtual event and made the European event incrementally better.
We have seen consumer shifts over the last year to digital. COVID has accelerated the growth of e-commerce and forced events to go virtual. It is in times of challenge that some of the best innovations emerge.
Companies can go back to the way things were, sticking their head in the sand, or they can take the ideas of bespoke manufacturing, and bring it to a realization.