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31 Oct: Thinking Outside the (Pizza) Box

Adding USPS Informed Delivery into direct mail campaigns can improve customer engagement, open rates and more. Learn how to design an Informed Delivery campaign

20 Oct: You Were Taught Color Wrong

Red and blue don’t make violet. Red, green and blue make white, and the way we teach color needs to support the technology and world we live in. One of RGB and CMYK.

10 Sep: Is Color Perception Holding Up Your Approvals Cycles?

Learn what factors can alter your color vision and perception of color, how to avoid them to make better decisions and approve designs faster.

02 Sep: Summer Stroll: The Signs Around Us

There samples of printing all around us. Taking a summer stroll down the main street I highlight examples of printed material that many may not be aware of.

26 Aug: Shifting from an Omni-channel to an Immersion

For over a decade, marketers have been using the term omni-channel to describe branding campaigns that use a multitude of physical and digital touchpoints. Omni-channel campaigns include phone, direct mail, email, and other adverts.

26 Jun: 5 Things I Wish I Learned in Design School

I am an entrepreneur that owns a package design and branding agency with my husband. We have worked together for 17 years and started our business right out of

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  • Architectural Wraps
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  • Building Wraps
  • Car Wraps
  • Commercial Exterior
  • Digital Print
  • Events
  • Immersive Experience
  • Large Format
  • Retail Displays

02 Sep: Summer Stroll: The Signs Around Us

There samples of printing all around us. Taking a summer stroll down the main street I highlight examples of printed material that many may not be aware of.

26 Aug: Shifting from an Omni-channel to an Immersion

For over a decade, marketers have been using the term omni-channel to describe branding campaigns that use a multitude of physical and digital touchpoints. Omni-channel campaigns include phone, direct mail, email, and other adverts.

19 Aug: Now That’s a Wrap!

Advances in wide-format and grand-format printing, a growing number of new substrates for indoor and outdoor signage, and the popularity of vehicle wraps and wall coverings mean that designers can now think big -so big that the sky is the only limit.

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  • Apparel
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04 Sep: WTIN Shares Insights on Smart Textiles for Fashion, Entertainment, Lifestyle

Cary Sherburne, Senior Editor at WhatTheyThink, summarizing the key points of WTIN webinar on Smart Textiles for Fashion, Entertainment, and Lifestyle.

02 Sep: Summer Stroll: The Signs Around Us

There samples of printing all around us. Taking a summer stroll down the main street I highlight examples of printed material that many may not be aware of.

26 Aug: Design Inspiration from FESPA

This year’s FESPA Global Print Expo in Munich was an explosion of digital printing.

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  • Color
  • Color Education
  • CPG
  • Education
  • featured articles small
  • FMCG
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  • Packaging
  • Trends

20 Oct: You Were Taught Color Wrong

Red and blue don’t make violet. Red, green and blue make white, and the way we teach color needs to support the technology and world we live in. One of RGB and CMYK.

10 Oct: Digital Technology Creates Opportunities in Packaging Design

Packaging Innovations London 2019 highlights how digital print technology helps brands with smaller product runs, counterfeiting and engagement

10 Sep: Is Color Perception Holding Up Your Approvals Cycles?

Learn what factors can alter your color vision and perception of color, how to avoid them to make better decisions and approve designs faster.

21 Jun: Five Packaging Design Trends that Work

I read a lot of packaging trend reports and commentary. One thing is clear – many different packaging trends are happening at the moment – it all depends on what market and industry you find you find yourself.

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  • Direct Mail
  • featured articles small
  • Marketing Material

23 Sep: USPS’s Informed Delivery Enhances Omni-Channel Marketing

Adding USPS Informed Delivery into direct mail campaigns can improve customer engagement, open rates and more. Learn how to design an Informed Delivery campaign

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  • 3D

26 Aug: Digitization: Expanding the Creative Process

I come from a printing background, developed over time after graduation, where I was skilled in both design and PostScript — the language that produced digital designs on printers. It was the ’90s, where digital printing was in its infancy.

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