Digitizing A Brand’s Color Palette

Author: Shoshana Burgett, Pink Elephant Productions

We chat with Ryan Stanley from PVH and Tommy Hilgiger Brands, about the digitization of the brand’s color palette and collaborating between design and color material groups.

Apparel lines success grows exponentially when the brand’s color standards are digitized. Color standards, by themselves, capture a moment in time. Trying to recreate that moment is challenging, costly and delays the launch of new lines. A robust remote workforce comes when the design team collaborates with the color and material teams. A successful partnership enhances creativity and secure designers’ roles in today’s challenging circumstances.

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