Digital Technology Creates Opportunities in Packaging Design
Packaging Innovations London 2019 highlights how digital print technology helps brands with smaller product runs, counterfeiting and engagement.
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Design
USPS’s Informed Delivery Enhances Omni-Channel Marketing
Adding USPS Informed Delivery into direct mail campaigns can improve customer engagement, open rates and more. Learn how to design an Informed Delivery campaign.
WTIN Shares Insights on Smart Textiles for Fashion, Entertainment, Lifestyle
Cary Sherburne, Senior Editor at WhatTheyThink, summarizing the key points of WTIN webinar on Smart Textiles for Fashion, Entertainment, and Lifestyle.
Is Color Perception Holding Up Your Approvals Cycles?
Anyone in a creative role knows the importance of choosing the right color. From packaging to apparel to consumer products to marketing materials – color can make or break a design.
Summer Stroll: The Signs Around Us
There samples of printing all around us. Taking a summer stroll down the main street I highlight examples of printed material that many may not be aware of.
Pattern Design for Healthcare Pediatrics
In healthcare and pediatrics, the design of hospitals, patient rooms, and offices can positively or negatively impact patient attitudes and outcomes.
Designing Repeat Patterns for Digital Print
Designing in repeat is a unique skill. Though it is something that almost anyone can do(thanks to simple repeat applications), it often isn’t done well.
Design Inspiration from FESPA
This year’s FESPA Global Print Expo in Munich was an explosion of digital printing.
Digitization: Expanding The Creative Process
I come from a printing background, developed over time after graduation, where I was skilled in both design and PostScript ‚Äî the language that produced digital designs on printers. It was the ’90s, where digital printing was in its infancy.
Now That’s A Wrap!
Advances in wide-format and grand-format printing, a growing number of new substrates for indoor and outdoor signage, and the popularity of vehicle wraps and wall coverings mean that designers can now think big -so big that the sky is the only limit.
