Pink Elephant

“When there is an elephant in the room, introduce him.” ~ Randy Pausch
Randy Pausch was an American professor of computer science, human–computer interaction, and design at Carnegie Mellon University in Pittsburgh.

Every company has an ‘elephant in the room’; a problem ignored, avoided, or pushed out for too long.  At Pink Elephant, we work with businesses to understand their challenges and incorporate Voice of the Customer (VoC) research into their product, pricing, marketing, sales, and innovation strategies.  Our expert team can help take complex customer requirements and technical information, and turn them into compelling marketing messages and go-to-market strategies.

The Pink Elephant team consists of thought leaders and experts in design thinking, analyses, lean manufacturing and marketing. We have been at the forefront of personalized production, on-demand manufacturing, omnichannel communications, helping companies of all sizes engage with their customers in meaningful ways.


We partner to understand your business value and formulate marketing communications that captivate customers. We turn technical and complicated jargon into messaging that resonates with buyers. We develop campaigns and visuals that buyers can quickly and which can be leveraged across various channels


Today’s businesses require an in-depth understanding of their customers. We collaborate and implement design thinking to develop customer journey maps, personas, and identify the critical elements that engage clients. We help businesses uncover market potential by advancing their competitive knowledge, validating product requirements, and focusing on the critical few.


Today’s organizations require structured processes to save both time and money, while driving transparency within the organization. Formal processes provide employees within the organization the tools needed to efficiently complete their job and perform optimally.

planning & strategy

We perform a business assessment to evaluate the current state of our clients’ operations.

design & develop

We build a plan that supports our clients’ long- and short-term vision, value, and purpose.


We formulate the strategy, roadmap and action plans that enable our clients to thrive.

  • Case Studies
  • Content Development
  • Event Management
  • Infographics
  • Messaging
  • Outbound Campaigns
  • Public Relations
  • Search Engine Optimization [SEO]
  • Social Media Plans
  • Video Testimonials
  • Competitive Analysis
  • Customer Journey Mapping
  • M&A Research
  • Market Research
  • Net-Promoter Surveys
  • Online Survey Development
  • Persona Development
  • SWOT Analysis
  • Voice-of-the-Customer Outreach & Analysis
  • Call Campigns
  • Demo Pitchbooks
  • Lead Generation
  • Discussion Guides
  • Maturity Model Lead Gen
  • Playbooks
  • Process Improvement
  • Service & Support Training
  • Sales Training
“When there is an invisible elephant in the room, one is from time to time, bound to trip over a trunk.”