A persona is a semi-fictional persona built from a foundation of qualitative and quantitative inputs.
Persona development helps sales, marketing, and R&D teams gain a deeper understanding of their customers. This allows team members to better empathize with their customers’ needs.
Messaging, partnerships, product innovations, and/ or modifications are actions that come from developing a rich and deep customer understanding.
Everyone brings value to building a persona. It is an exercise best done as a group.
With our persona template, your team can uncover valuable insights for your next project, product or campaign.
- The template is 2-sided
- It can be printed and completed or completed digitally
- On the front page the persona template.
- The back page contains guided instructions.