Where In The Design Stage Does Color Belong?

Shoshana Burgett, Founder of Colorkarma, Ryan Stanley, Director of Color and Material for PVH, and Nikki Hiza Material Developer for UnderArmour discuss the stages in the design process and debate where color and material discussions belong. Where does color choice belong in the design process, and why is it too often defined late, where changes are costly and time-consuming.