WHAT IS A COOKIE?
A cookie is a small file placed onto your device that enables Colorkarma features and functionality. For example, cookies enable us to identify your device, secure your access to Colorkarma, and even help us know if someone attempts to access your account from a different device. Cookies also enable you to easily share content on Colorkarma and help us serve relevant ads to you.
WHEN DOES COLORKARMA PLACE COOKIES?
WHAT TYPES OF COOKIES DOES COLORKARMA USE?
We use two types: persistent cookies and session cookies. A persistent cookie helps us recognize you as an existing user, so it’s easier to return to Colorkarma or interact with our services without signing in again. After you sign in, a persistent cookie stays in your browser and will be read by Colorkarma when you return to our site. Session cookies only last for as long as the session (usually the current visit to a website or a browser session).
WHAT ARE COOKIES USED FOR?
Cookies can be used to recognize you when you visit Colorkarma, remember your preferences, and give you a personalized experience that’s in line with your settings. Cookies also make your interactions with Colorkarma faster and more secure. Additionally, cookies allow us to bring you advertising both on and off the Colorkarma sites and bring customized features to you through Colorkarma plugins such as our “Share” button.
|Authentication||If you’re signed in to Colorkarma, cookies help us show you the right information and personalize your experience.|
|Preferences, features and services||Cookies can tell us which language you prefer and what your communications preferences are. They can help you fill out forms on Colorkarma more easily. They also provide you with features, insights, and customized content.|
WHAT IS DO NOT TRACK (DNT)?
DNT is a concept that has been promoted by regulatory agencies such as the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing Internet users to control the tracking of their online activities across websites by using browser settings. The World Wide Web Consortium (W3C) has been working with industry groups, Internet browsers, technology companies, and regulators to develop a DNT technology standard. While some progress has been made, it has been slow. No standard has been adopted to this date. As such, Colorkarma does not generally respond to “do not track” signals.
HOW ARE COOKIES USED FOR ADVERTISING PURPOSES?
Cookies and other ad technology such as beacons, pixels, and tags help us serve relevant ads to you more effectively. They also help us provide aggregated auditing, research, and reporting for advertisers, understand and improve our service, and know when content has been shown to you.
Note: Because your web browser may request advertisements and beacons directly from third party ad network servers, these networks can view, edit, or set third party cookies, just as if you had requested a web page from their site. Ads served by Colorkarma may also set third party cookies.
If you are a Colorkarma member but logged out of your account on a browser, Colorkarma may still continue to log your interaction with our services on that browser for up to 30 days in order to generate usage analytics for our services, which analytics we may share in aggregate form with our advertising customers.
Unless you clear these cookies from your browser, we may use this information to:
- provide more relevant, interest-based advertising
- provide aggregate reports of ads activity to advertisers and websites hosting the ads
- help website and app owners understand how visitors engage with their sites or apps
- detect and defend against fraud and other risks to protect users and partners
- improve our products
Most browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it will no longer be personalized to you. It may also stop you from saving customized settings like login information.