The Dictionary of a Brand


The Dictionary of Brand is the first book to establish a language for brand managers.  With over two-hundred terms the Dictionary of a Brand is the book that helps brand managers, and brand specialists from different disciplines come together and communicate their needs and expectations.  Marty Neumeier, author, designer, and brand adviser whose mission is to bring the principles and processes of design to business. His books are considered some of the “top hundred business books of all time”.

Disclosure: Many of the links in the gizmos section are affiliate links.  If you go through them to make a purchase I will earn a small commission. Keep in mind that we link these companies and their products so that it is easier for people to find.  Whether or not you decide to buy something is completely up to you; that decision is yours. This small commission helps support the colorkarma site so we may provide free access to the creative community.