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The Dictionary of a Brand
The Dictionary of Brand is the first book to establish a language for brand managers. With over two-hundred terms the Dictionary of a Brand is the book that helps brand managers, and brand specialists from different disciplines come together and communicate their needs and expectations. Marty Neumeier, author, designer, and brand adviser whose mission is to bring the principles and processes of design to business. His books are considered some of the “top hundred business books of all time”.