The Dictionary of a Brand
The Dictionary of Brand is the first book to establish a language for brand managers. With over two-hundred terms the Dictionary of a Brand is the book that helps brand managers, and
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Inkjet!2: History, Technology, Markets, and Applications
Although the fundamental principles have not undergone significant change, today, inkjet technologies are evolving significantly with regard to quality and performance. As the appeal for inkjet is steadily growing in the printing
Design Elements, Color Fundamentals: A Graphic Style Manual for Understanding How Color Affects Design
With this book, designers will:
—Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order
—See how known pairings and selection methods can be
Color + Design: Transforming Interior Space
Color + Design: Transforming Interior Space presents color theory in terms of design principles such as balance, rhythm, emphasis, proportion, unity, and variety. Original illustrations showing residential, corporate, hospitality, retail, medical, educational, dining,
Interaction of Color: 50th Anniversary Edition
Josef Albers’s Interaction of Color is a masterwork in art education. Conceived as a handbook and teaching aid for artists, instructors, and students, this influential book presents Albers’s singular explanation of complex color theory
Pantone: The Twentieth Century in Color
Pantone, the worldwide color authority, invites you on a rich visual tour of 100 transformative years. From the Pale Gold (15-0927 TPX) and Almost Mauve (12-2103 TPX) of the 1900 Universal Exposition
The Secret Lives of Color
The Secret Lives of Color tells the unusual stories of seventy-five fascinating shades, dyes, and hues. From blonde to ginger, the brown that changed the way battles were fought to the white that
Understanding Photography: Master Your Digital Camera and Capture That Perfect Photo
Comprehensive, heavily illustrated volume introduces the concepts and techniques of digital image capture, including exposure, composition, histograms, depth of field, advanced lighting, lens filters, shutter speed, and autofocus.
The Designer’s Dictionary of Color
The Designer’s Dictionary of Color provides an in-depth look at 30 colors key to art and graphic design. Organized by spectrum, in color-by-color sections for easy navigation, this book documents each hue with
Billmeyer and Saltzman’s Principles of Color Technology 4th Edition
This book offers detailed coverage of color, colorants, the coloring of materials, and reproducing the color of materials through imaging. It combines the clarity and ease of earlier editions with significant updates
Brain Rules (Updated and Expanded): 12 Principles for Surviving and Thriving at Work, Home, and School
Most of us have no idea what’s really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know—like the need for physical activity
Color Appearance Models
The essential resource for readers needing to understand visual perception and for those trying to produce, reproduce and measure color appearance in various applications such as imaging, entertainment, materials, design, architecture and lighting.
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