SHOSHANA BURGETT
CUSTOMER WHISPERER
BUSINESS STRATEGY
MARKET INTELLIGENCE
PERSONALIZATION
- First Name : Shoshana
- Last Name : Burgett
- Company : Pink Elephant Productions
- Company URL : https://colorkarma.com/pink-elephant/
- Email : sh******@co********.com
- Country : United States
- Books : Product Mindset: How to Get Inside Your Customer’s Mind
Shoshana Burgett is a thought leader and industry consultant with over two decades of experience in market research, market intelligence, on-demand printing, manufacturing, and personalization. Shoshana has been at the forefront of personalized production and omnichannel communications. She has served as a senior executive at X-Rite, PANTONE, Danaher, ATS Industrial Automation and Xerox. Shoshana has led Voice of the Customer (VoC) activities and facilitated them into the company’s product, pricing, marketing, sales, and innovation strategies.
Shoshana understands complex customer requirements and technical information, turning them into compelling marketing messages and go-to-market strategy. She draws together creative, design thinking, development, lean manufacturing and marketing to help businesses streamline their product launches and innovate. She regularly speaks at industry events and has been featured in HOW, WhichPLM, Quality Digest, Beauty Packaging, Packaging Digest, Printing Impressions and WhatTheyThink.
